On this week’s podcast, my good friend and colleague Damien Bertholet, Berrycast’s Chief Technology Officer, explains what the AARRR funnel is, the famous pirate metric, and why it’s so important to master this concept when developing a technological product.
The AARRR funnel, also known as the Pirate Metrics, is a framework used to analyze and optimize various stages of a user’s journey in a digital product or service. Each letter in “AARRR” represents a different stage of the user lifecycle, and it’s often associated with growth and user acquisition strategies in the context of startups and digital businesses.
The audio for this episode is rolling in French.
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