In this episode, we chat with Romain Besuges-Meusy, CEO of Axeptio, a company pioneering consent management for websites and mobile apps. Romain looks back at Axeptio’s fascinating story, from its strategic pivot at the time of RGPD adoption, to its meteoric growth, propelling their solution to over 70,000 websites worldwide.
You’ll also discover the challenges Axeptio has faced in raising funds, while staying true to their vision of transparency and integrity. Romain shares valuable advice on the importance of branding, churn, customer acquisition cost (CAC) and customer lifetime value (LTV), key concepts for any technology entrepreneur.
The audio for this episode is rolling in French.